FRS Network
The sports industry is experiencing a shift from traditional team-based fandom to individual athlete following, driven by social media and athlete business ventures. Our research showed that while a majority of fans under 30 follow individual athletes on social media, existing sports apps primarily focus on team statistics and news. FRS Network identified this gap and tasked us with creating a solution that caters to this evolving fan behavior.
User Pain Points
Information Fragmentation
Athlete news scattered across multiple platforms
Difficulty tracking performance stats across team changes
Limited access to off-field activities and ventures
Community Building
No dedicated spaces for athlete-specific fan communities
Lack of direct interaction with fellow fans
Limited organization of fan events and discussions
Content Access
Mixed team and athlete content making relevant information hard to find
Delayed updates about athlete activities
No personalized content feeds based on athlete preferences
Project Goals
We established clear objectives:
Platform Development
Create an intuitive athlete following system
Implement real-time performance updates
Develop a comprehensive news aggregation system
Community Features
Build fan group functionality
Enable direct fan-to-fan communication
Create event organization tools
Content Management
Develop automated content categorization
Implement personalized feed algorithms
Create content filtering systems
Research & Discovery
We initiated the project with extensive user research to understand pain points and user needs:
Survey of FRS Network subscribers
Analysis of social media engagement patterns
Market analysis of existing sports platforms
Research & Discovery
We initiated the project with extensive user research to understand pain points and user needs:
Survey of FRS Network subscribers
Analysis of social media engagement patterns
Market analysis of existing sports platforms
Design Process
Initial Research
User interviews with active sports fans in the FRS Network
Competitive analysis of sports apps
Creation of user personas and journey maps
Stakeholder interviews
Design & Prototyping
Athlete profile system
Custom news feeds
Community forums
Performance tracking dashboard
Business venture updates
Testing & Iteration
Beta testing with FRS Network users
A/B testing of key features
Performance optimization
User feedback integration
The Solution
Athlete Following System
Customizable athlete profiles
Performance statistics dashboard
Social media integration
News aggregation
Community Platform
Fan groups creation
Discussion forums
Event planning tools
Content sharing
Direct messaging
Fan meetup organization
Content Management
Personalized news feeds
Content categorization
Notification preferences
Content filtering
Save and share features
Custom lists creation
