FRS Network
UX Research - Prototyping - UX Design
Lead Designer
2020
Sports fandom has tilted into following individual athletes instead of teams based on geographical location or ties. You can find any information about a team in most sports apps, but finding information catered to individual athletes was very cumbersome.
Goals and Objectives
To provide a go-to source of information for users looking to follow individual athletes instead of the entire team. This app needs to allow the user to select the athletes they would like to follow and keep them up to date on performance and lifestyles news. Within this, there is to be an interaction component to cultivate a community of fans similar to how you have traditional fans of teams and organizations.
Design and Prototyping
Conducted surveys and user interviews with FRS Network's mail list to understand what they are wanting to stay up to date about when it comes to athletes. After analyzing the feedback, the main items they wanted updates on were articles based on performance and what types of things they did off the court/field, such as businesses they were involved with. With this information prototyping began for possible solutions that would make this process as efficient as possible.
Once the prototypes were created they were tested amongst the same user group to analyze how well they could use the app. From there revisions were made until we came to the best solution based on the feedback.
Results
Users were now able to select and follow individual athletes much like how they followed teams on most existing apps. Users could also form fanbases and connect with other like minded people and create communities within the app.
